The temperatures are slowly but steadily rising. With every ray of sunlight we get more Vitamin D and thus more energy. The waiting is over. We no longer have to breathe heavily. We are ready to inhale the warm air and exhale the spirit of summer.
It is time for a makeover. Lets get rid of all those old burdens and conventions. Start light-hearted into the summer and empty up your closets to make room for our new collection.
The KID KARMA SS 16 “The Brighter Side” Collection is distinct through its urban street wear with eco active influences. The campaign was captured in Cape Town by Vitali Gelwich, a talented berlin based photographer. Furthermore, the models we casted was a group of kids born and raised in Cape Town. The entire campaign is inspired by the director Larry Clark, who influenced generations with his movies “Kids“ and “Gummo”.