On September 23rd 2015 RYZZE launched its first image brand KID KARMA with an electrifying party at Backyard, one of Berlin‘s underground locations in Kreuzberg. Bloggers Carl Jakob Haupt und David Kurt Roth were the hosts of the night, as KID KARMA collaborated with them and their fashion blog Dandy Diary.
KID KARMA sees itself as a conscious streetwear brand with message. Sustainable materials and statements, communicated via spiritually influenced prints take the lead here. KID KARMA wants to inspire and demonstrate a positive way of life, which also comes through in its styles.
Positive vibes was also the theme of the KID KARMA launch party when Backyard‘s doors opened at 9 pm that night. In the outdoor space the KID KARMA image film was presented to the 400 guests on a screen installation. Indoors, DJ BINICHNICH aka Harris and the always welcome Beathovenz provided booming Hip Hop beats. Until dawn, the crowd, made up of the Dandy Diary Fashion Kids, Berlin‘s Hip Hop scene and the RYZZE family, not only celebrated the start of a new label, but also the beginning of a new movement of young individuals, that want to improve the world a little bit everyday.